So far, my tour of world mythologies has been mostly about showing everyone a glimpse of the world outside of our typical fantasy genre offerings. And along the way it’s easy to notice similarities that abound. People try to explain the animals they encounter in the wilderness, they try to explain the weather, they share a fear of death or of the idea that the dead may remain. Some of them may combine aspects to become things such as a rainbow which is really a massive serpent, or a cobra which holds the earth aloft. Come to think of it, a lot of mythologies involve the general idea of “snakes”.
But the similarities make sense: our cultures have intermingled at one time or another throughout history. We not only respond to the world that we know, but the world others have known. Shared fears and shared concepts bleed across borders and vast distances. And, as I spoke of last time, at least one culture is so intermixed with every other culture around them that we hardly know them while still knowing almost everything about them. The Amazigh are, for all intents and purposes, the Beatles of Mediterranean mythology.
But what happens when you take a culture and stick it in a place where there’s nothing to really interact with. Put people on a set of small, tropical islands off the west coast of Africa, away from the empires and constant movements of the Mediterranean seas, and what do you get? Well, you get people who have the most distilled essence of what mythology looks like when there is no need to explain the gods of other people. You get a people who have no Mongols, Hippos or invading drunken barbarians to worry about. In fact, while it remains true that a major driving force behind mythology is what scares or confuses people, only one thing has ever really scared or confused the aboriginal natives of the Canary Islands:
You don’t know it, but right now there’s a war going on for the soul of the publishing industry. It’s been fought long and hard and there have been casualties: bookstores, newspapers, the hope that any doctor’s office would update their reading selection. All in all, it’s not gone well for anyone. But the war rages on and recently it escalated because two powers decided to mobilize everything they got at each other.
It started back with that price fixing thing I was pissed off about a while back. Several book publishers had decided among themselves to fix the prices of eBooks so they could try to make sure that none of them had to actually compete to sell a book. They effectively made the rest of us look like assholes and idiots for running our book prices as low as we could while laughing and forcing the consumer to pay more for each copy.
I hated them.
But then they got busted and they started to fold pretty quickly. One of the chief forces behind this was Amazon, who realized that their ebook market was the most successful ebook market out there and that they were making mountains of cash off of it. So someone threatening those mountains of cash by working behind their backs just would not do. Amazon went after them and everyone started to play ball except for one publisher: Hachette.
Hachette huffed and puffed and refused to drop its prices like everyone else. So Amazon decided to just stop pushing Hachette books. They figured that Hachette would fold and that everything would start coming up mountains of cash again. But Hachette had a plan, they had a nuclear option that Amazon didn’t think to contend with: authors who actually make enough money to buy the GOOD ramen.
So Amazon panicked and did something that most people can agree was pretty stupid, they tried to mobilize their Indie Authors from the Kindle Direct Publishing. I mean, they were just standing around in line at the soup kitchen anyway.