Years ago, when the eBook market was just beginning to form, there was a problem that everyone faced: what the hell do you charge for digital content? To this day, we still don’t have an absolutely settled price-point and it’s hard for all of us to come to a decision just what our work is worth (especially for independents).
But then along came this strange stigma that made some sense in a way but in truth was a fabrication. According to conventional wisdom; if it’s priced low, it’s a shitty book that wasn’t ready for prime-time. This perception is guided primarily based on the fact that the higher-end authors came onto the market with books that were near or completely full-priced compared to their print companions. In essence, the stigma of the vanity press started to bleed into the image of independently published eBooks.
And it makes sense, doesn’t it? Obviously, those big names were offering their books at full price and managing to do really well despite competing against each other. The traditional publishers were right: quality material didn’t have to drop below a certain price to get a market shar-