In a time when every studio needs to have their own franchise of interwoven properties, Universal studios came to answer it with their “Dark Universe“. Starting with The Mummy (a decision they may be regretting given the reviews), the plan was to have Universal bring together all of its major “movie monster” properties in the same way that Marvel and DC had been doing over the last few years. Bringing together the likes of The Mummy, Dracula, Frankenstein, and several other properties, the hope was to create something with the kind of cross promotional marketing power as an Avengers or Justice League.
But, while these properties are essentially chosen for their iconic status, they’re also chosen for being ostensibly within the same genre. They are, after all, old school horror icons which have been part of the cultural mindset for generations. Each of them, a movie monster that had been in film since the days before color, represent something with instant brand recognition. And for the longest time all of us have grouped them within our minds as being essentially a part of a single genre.
But this has always been something I have a bit of a problem with because, outside of the films, Frankenstein doesn’t really belong… Continue reading Monday Musing: Frankenstein’s Genre